From Execution to Impact - Why doing your job is no longer enough in the age of AI

In recent years, we've started blaming AI. "It will replace us," "it will drive down salaries," "it will make everything generic."

The uncomfortable truth is: many devs were already "generic" long before AI came along.

CVs that all look the same. Copy-paste GitHub projects. Seniors just going through the motions. Zero interview prep. Personal branding that's nonexistent or purely self-referential.

In an industry where code is increasingly automated, the real differentiator isn't (just) writing better code: it's creating value, taking ownership, understanding the business, and knowing how to communicate what you do.

In this talk we'll cover:

•⁠ ⁠why AI is accelerating the commoditization of tech profiles

•⁠ ⁠what separates a "CV senior" from a "high-impact senior"

•⁠ ⁠the most common forms of self-sabotage (ego, impostor syndrome, unpreparedness)

•⁠ ⁠how to stop being interchangeable and start being relevant

This isn't a talk about CVs and compensation (well... not only that). It's a talk about accountability, value, and professional identity for your future self.